Yi He is one of the most influential entrepreneurs in the Chinese Internet and blockchain industry. She joined Binance in August 2017 as co-founder and CMO to continue dedicating her mission in spreading economic freedom to the global society and empowering users through blockchain technology. In 2014, Yi served as the co-founder of OKCoin, making it the largest cryptocurrency exchange in China at that time. In 2016, Yi served as Vice President overseeing product management and marketing operations at Yixia Technology ($3.5 billion valuation), the leading mobile video tech company for popular apps like Yizhibo, Miaopai, and Xiaokaxiu. She has led viral campaigns reaching audiences of +100M and instrumental marketing strategies for leading and pivotal business growth. Yi profoundly believes that entrepreneurship and technology can make a positive impact in the world. Before her entrepreneurial path, Yi was a TV host and teacher.